If you defy Rule 7, then you will not be able to acknowledge people and organizations appropriately, as you will run out of time. Having many gratuitous acknowledgements degrades the people who actually contributed. People love to be acknowledged for their contributions. Rule 10: Provide Appropriate Acknowledgments Avoid reading the visual unless you wish to emphasize the point explicitly, the audience can read, too! The visual should support what you are saying either for emphasis or with data to prove the verbal point. Obviously some visuals are quick, others take time to get the message across again Rule 7 will help. A useful rule of thumb for us is if you have more than one visual for each minute you are talking, you have too many and you will run over time. Rule 7 will help you to define the right number of visuals for a particular presentation. Preparing good visual materials will be the subject of a further Ten Simple Rules. Some can captivate the audience with no visuals (rare) others require visual cues and in addition, depending on the material, may not be able to present a particular topic well without the appropriate visuals such as graphs and charts. Presenters have different styles of presenting. Rule 8: Use Visuals Sparingly but Effectively

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